GEO is the process of optimising your content so it can be discovered, understood, and cited by AI systems like ChatGPT, Gemini, Google AI Mode, and other generative search tools.

LLMs are AI systems such as ChatGPT, Gemini, Perplexity and Claude.

SEO focuses on ranking in search engine results pages with an objective to maximise website traffic. GEO focuses on being selected, summarised, and cited in AI-generated answers in response to prompts aligned to your business and brand.

Unlike SEO, GEO is a fragmented delivery model so it can be difficult to manage in the same way as SEO. lomo ai believes successful GEO requires alignment between Brand, GTM, Content, Owned Media, Earned Media and Paid Media.

No, GEO complements SEO. The most effective strategy combines both to capture traditional search traffic and AI-driven discovery. But if you had to lead with one, make that GEO because GEO done the right way will inherently improve your site SEO.

No, GEO is about quality and consistency of content. LLMs reward brands that know their audience, have a consistent message reflective of their proposition and values.

As more users rely on AI tools instead of traditional search, being cited in AI responses is becoming a key driver of visibility, authority, and traffic.

94% of B2B buyers are already using LLMs in decision making (6th Sense – Nov 25) therefore it is imperative that businesses start implementing GEO to gain a competitive advantage.

58% of shoppers use GenAI instead of traditional search to find recommendations (Capital One Shopping - Mar 26) therefore it is imperative that businesses start implementing GEO to gain a competitive advantage.

The right way is to lead with precise and accurate brand fundamentals allied with deep and rigorous citation analysis to build an impactful content and media strategy for LLM visibility. The wrong way is to try and game the LLM algorithms with black hat GEO activity that could compromise your brand and business.

Black hat GEO has similarities to black hat SEO and we have learnt from history that it doesn't work. Fake articles, keyword and phrase stuffing, mass AI generated content and trying to manipulate community platforms such as Reddit, are all examples of black hat activity that risk compromising your brand and business.

GEO can be transformational for your GTM model. LLM-led buying has accelerated the effectiveness of "pull" based Marketing where buyers proactively seek out content to inform buying decisions. In the meantime, traditional "push" GTM tactics such as paid advertising, outbound calling and email campaigns are generally losing effectiveness. Transitioning to more of a GEO-led GTM model can generate significant cost savings for businesses.

AI models prioritise content that is clear, structured, authoritative, and directly answers specific user questions.

Any industry or sector in B2B or B2C can benefit, but especially: Professional services; SaaS and Tech; Healthcare; Financial Services; Security; E-commerce; Luxury Products or Services; Travel; Utilities; Legal; Start-Ups and Scale-Ups.

AI citation is when a website is referenced in an AI-generated answer. It builds trust, authority, and increases brand exposure.

Results can vary, but many businesses begin seeing improved visibility and citations within a few weeks to a few months.

Website blogs help significantly, but GEO also works with landing pages, FAQs, guides, and service pages.

FAQs are one of the most effective formats for GEO because they directly match how users ask questions in AI tools.

You can start by: Auditing your current content; identifying key questions your audience asks; creating structured, answer-focused content; reviewing your brand fundamentals and thought leadership position; engaging with a specialist GEO agency.