Insights on the AI era of customer buying and the future of B2B growth

Part 1

The Rise of the Machines: Why LLMs have become our Trusted Buying Companions

How LLMs solved the time-vs-knowledge trade-off, why trust and convenience underpin their meteoric rise, and what it means for buyers, brands and the future of search.

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Part 2

What is GEO and How to do it The Right Way

A practical guide to Generative Engine Optimisation - what it is, what works, what doesn't, and how to build a brand presence LLMs trust.

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Part 3

The AI era of Customer Buying and the Future of Growth

Why GEO is becoming a strategic growth lever, how it reshapes Go-to-Market, and what business leaders need to do to stay ahead.

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Insight

The 6 GEO Watchouts Every Growth Leader Needs to Know

GEO is now a core growth lever - but it's a compass, not a map. The six lesser-known watchouts every B2B Marketing and GTM leader needs to understand before going all in with a GEO platform or agency.

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Guest Article

From GEO Platforms to Agencies: 5 Routes to Win (and Lose) the AI Visibility Race

As GEO and LLM adoption continues to gather pace, an influx of companies have entered the GEO arena offering their services to businesses. Emerging AI and GEO thought leader Joe Matthews offers his take on the type of GEO organisations to look out for.

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