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Insights on the AI era of customer buying and the future of B2B growth

What we think

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Part 1

The Rise of the Machines: Why LLMs have become our Trusted Buying Companions

How LLMs solved the time-vs-knowledge trade-off, why trust and convenience underpin their meteoric rise, and what it means for buyers, brands and the future of search.

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Part 2

What is GEO and How to do it The Right Way

A practical guide to Generative Engine Optimisation - what it is, what works, what doesn't, and how to build a brand presence LLMs trust.

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Part 3

The AI era of Customer Buying and the Future of Growth

Why GEO is becoming a strategic growth lever, how it reshapes Go-to-Market, and what business leaders need to do to stay ahead.

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Perspective

PR Agencies Are the Sleeping Giants of GEO

Why earned media is the most trusted citation source for LLMs, and why PR agencies already hold the hardest part of GEO - they just need to point it at the right target.

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Guide

The Top 5 GEO Platforms

An honest rundown of five platforms shaping Generative Engine Optimisation today - Profound, Scrunch, Peec, AirOps and lomo ai - with where each one earns its place and where it falls short.

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